your father-in-law -- >> a coco man. >> was shocked that nobody had taken that simple, beautiful name for a line of makeup. >> he still can't believe it. but a flower is something so beautiful. if you have it in the middle of your work day. if you're rushing down the street and somebody hands you a flower, it transports you. it transcends you into something beautiful in the middle of wherever you are. it's kind of like, what kind of flower are you? are you a daisy? are you a cabbage rose? are you everything in between? this is an all-ages party. this is a very inclusive line. >> and 181 different products. your makeup artist is going to work with katie, who works with us on "good morning america." and give us some of your personal tricks. >> nicole works at mesa, a company i'm doing this with. and she's been integral to the line. we curated everything in this line. if you want your everyday tools in your arsenal, we have that. it's amazing to see, women, how they work with the line. you can do smoky eyes. pale lips, toffee lips. >> will you give us tip number one? >> yes. well, actual